ATPL

Products · Ethos

Billing that never blinks.

A touch-first point of sale built for restaurants and cafés, with inventory, promotions and central reporting behind it. Started with four outlets in 2013. Now billing in 125+.

Live since 2013 · 125+ outlets

125+
Restaurants and cafés on Ethos
ATPL about page
50+
Fresspresso cafés
Fresspresso case study
2013
Ethos live since
Company history timeline
2014
Centralised cloud reporting since
Company history timeline

Inside Ethos

The live site, in a stack

ethospos.atplcloud.com
  1. ethospos.atplcloud.comOpen
    Ethos — Interface
  2. Logic · The rules

    View 02
    Ethos — Logic
  3. Data · The record

    View 03
    Ethos — Data
  4. Cloud · The group view

    View 04
    Ethos — Cloud

Who runs on it

  • Fresspresso Hospitality
  • Duke's Cafe & Bistro
  • Green Leaf Hospitality
  • Ethos Restaurant Solutions

02

What it does

Capabilities

Ethos began in June 2013 as a touch billing system for four Fresspresso cafés. It grew with that chain to 50+ outlets and into a full restaurant platform: GST-compliant invoicing, inventory, promotions, multi-device operators, centralised cloud reporting since 2014, and intake from third-party and mobile ordering since 2016. It is a product ATPL builds, hosts and supports, not a one-off billing script.

  • 01

    Restaurant POS

    Touch billing designed for café, fine dining, QSR and food-court floors.

  • 02

    Inventory

    Stock movement, variants, batches, audits, alerts and purchase orders.

  • 03

    Payments

    Cards, UPI, wallets and configurable tender types on the same bill flow.

  • 04

    Invoicing

    GST-aware bills, e-bills, QR on invoice and store-branded receipts.

  • 05

    Multi-outlet

    Unlimited logins across devices, with a shared operational picture.

  • 06

    Reporting

    Centralised cloud reports since 2014: one URL for every terminal.

  • 07

    Order intake

    Third-party and mobile orders landing in the same billing system since 2016.

  • 08

    Promotions

    Item discounts, bill discounts and combo offers without slowing the counter.

Modes

  • Café POS
  • Fine dining
  • QSR / fast-lane billing
  • Food court
  • Multi-outlet groups

03

How Ethos got here

Product history

  1. Jun 2013

    First four outlets

    Work began on a touch-friendly billing system for restaurants and cafés, starting with four Fresspresso outlets.

  2. Jan 2014

    One URL, every terminal

    Centralised cloud reporting with database synchronisation: a single address holding the reports for every terminal in the country.

  3. Jul 2016

    Opened to the outside

    Ethos began accepting orders from third-party and mobile applications.

  4. Today

    125+ restaurants and cafés

    Fresspresso alone runs 50+ cafés on it. ATPL hosts, supports and keeps extending the platform.

04

Why believe it

Proof

Named clients, products ATPL runs itself, and what the people who use the work said.

“The customized software not only simplifies transactions but also enhances our customer service. Their responsive support ensures that we can serve our customers seamlessly.”
Dhiren SurjianiDirector, Fresspresso Hospitality

05

Questions people ask

FAQ

The questions asked before buying, answered plainly. If yours is not here, ask it on the contact page.

Ethos, also called Ethos Miracle POS, is restaurant billing and operations software built and run by Aviral Trendz Private Limited. It handles touch billing, GST invoicing, inventory, promotions and central reporting, and is live in 125+ restaurants and cafés across India.

Yes. Each outlet bills on its own local system, so service continues through an outage. When the connection returns, the terminal syncs its bills to the central database and the owner’s reports catch up.

Ethos has accepted orders from third-party and mobile applications since 2016, so aggregator and app orders land in the same billing queue as counter orders. Which integrations are live for a given brand is confirmed during setup.

Ethos is priced per outlet with setup, training and support included; multi-outlet groups get a group rate. Contact ATPL with your outlet count and billing modes for a quote, as prices are not published on the site.

Ethos bills in 125+ restaurants and cafés including Fresspresso Hospitality, Duke’s Cafe & Bistro and Green Leaf Hospitality. Fresspresso has grown from four outlets to 50+ on the platform since 2013.

Ethos is live. Open the product itself and look around.

ethospos.atplcloud.com