ATPL

Services · Commerce

A store, a catalogue, and everything behind the sale.

For brands and traders selling online, from a first store to a catalogue of thousands. We have sold online ourselves since 2011, so we build the stock, payment and dispatch side too.

2011
First e-commerce launch
16
Years building technology
100+
Websites shipped
Talk about the storeSee Dazzles Jewellery

Store vs godown

When the store and the godown disagree

A pretty storefront is useless if stock, payments and dispatch are different stories.

Talk about the store

Godown

Stock on hand

Live
  • SKU-184212 left
  • SKU-0901In sync
  • SKU-22100 online

What ships

Store, stock and the stack behind

From catalogue to courier — built the way we have sold online since 2011.

https://shop.yourbrand.in

Catalogue · live stock

Storefronts that fit the catalogue

On the shelf

02 sites

Shopify or BigCommerce when the catalogue is standard; a custom store on Laravel or Next.js when variants, pricing or B2B rules are not.

  • SKU/02

    Inventory-aware catalogues

    Stock, variants and prices from one source feeding the site, the marketplaces and the counter, so the number on the page is the number in the godown.

  • SKU/03

    Payments, shipping and GST

    Gateways, UPI, cash-on-delivery rules, courier integrations and GST-correct invoices wired in, not bolted on.

  • SKU/04

    Discovery products

    Beyond the store: catalogues and product websites such as Dazzles Jewellery and Lodzdenim that a buyer can act on.

  • SKU/05

    The back office

    Order processing, returns, customer records and reports in one admin, built by the team that built the storefront.

How it ships

Catalogue first, then checkout

We start with what you sell and how it ships, not with a theme demo.

  1. 01

    cart/01

    Understand

    We start with the catalogue and the dispatch process, because a store is only as good as the stock and shipping data behind it.

  2. 02

    cart/02

    Design

    Product, listing and checkout pages are designed around your best-selling category on a phone, where most Indian orders are placed.

  3. 03

    cart/03

    Build

    The store opens on a staging domain with payments in test mode, and your team processes real-looking orders before launch.

  4. 04

    cart/04

    Stay

    Festival-season load, gateway changes and new categories are handled under a support arrangement after launch.

In production

Receipt

“Able to complete complex jobs in a very professional manner. Great to work with the ATPL team.”
Sandip HoodaLodzdenim

Chosen for the job

Laravel · Next.js · React · PHP · Node.js

Decide the shape

Shopify, custom, or something else?

Platform choice follows the catalogue and the back office, not the other way round.

A Shopify store set up by ATPL costs a fraction of a custom build and launches in weeks; a custom store with inventory, GST and courier integrations starts in the low lakhs of rupees and takes two to four months. We recommend the cheaper route whenever it fits your catalogue.

Shopify when your catalogue, pricing and shipping are standard and you want to launch fast; custom when you have thousands of variants, dealer pricing, B2B rules or stock shared with physical counters. ATPL builds both and has done since its own textile store in 2011.

Yes. ATPL builds the stock sync so the website, marketplaces and the counter read one inventory and overselling stops; the same synchronisation approach has kept Ethos outlets and the cloud in step since 2014.

Yes, from the beginning: ATPL’s first e-commerce site was its own, elegenze.com, a textile storefront launched in January 2011. Since then it has built stores and product sites for clients including Dazzles Jewellery, Abhiarts & Giftland and Lodzdenim.

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