Work · Retail and commerce
A jewellery store that sells online, not just shows.
Dazzles Jewellery needed an online store where pieces are seen in detail, ordered and paid for. ATPL built the e-commerce website with catalogue, checkout, payments and an order back office.
- Client
- Dazzles Jewellery
- Industry
- Commerce

The engineering story
As it happened
An e-commerce website built for a jewellery brand.
- E-commerce
- Websites
01 · Problem
Jewellery is bought on trust and on detail. Dazzles Jewellery needed an online store where every piece could be seen clearly, ordered and paid for, with stock and orders in one place for the people running it.
02 · Solution
ATPL built the Dazzles Jewellery e-commerce website: a product catalogue, product pages with the detail a buyer needs, cart and checkout with online payment, and an order and stock back office for the team.
03 · Technology
E-commerce website development: catalogue, cart and checkout, payment gateway integration and an order back office.
04 · Scale
Online store for a jewellery brand.
05
The result
What changed
Dazzles Jewellery got a store that takes orders rather than a brochure that points to a phone number. ATPL has not published sales or traffic figures for the store.
06
Questions people ask
FAQ
The questions asked before buying, answered plainly. If yours is not here, ask it on the contact page.
ATPL built an e-commerce website for Dazzles Jewellery: a product catalogue, product pages, cart and checkout with online payment, and a back office for orders and stock. It is listed in ATPL’s portfolio as e-commerce website development.
Yes. ATPL has built e-commerce websites since its first textile storefront, elegenze.com, in 2011, and Dazzles Jewellery is a jewellery example. For jewellery the work centres on product detail, trust at checkout and payment integration; ATPL builds custom stores and Shopify stores depending on the brand.
It depends on catalogue size, payment and shipping integrations and whether a custom build or Shopify fits. ATPL quotes after a short scoping call rather than publishing a price list. Contact ATPL with your product count and the integrations you need, as it did for Dazzles Jewellery.
Continue to
ServicesE-commerceStores, catalogues and the stack behindOpen IndustriesRetail & commerceStock and demand in one pictureOpen ServicesShopifyCustom themes, apps and integrationsOpen
