ProductsEthosRestaurant billing and operationsOpenWork · Restaurants and hospitality
Four cafés in 2013. Fifty-plus today, on the same system.
Fresspresso Hospitality (frespresso.com) needed counter billing that could keep pace with a growing café chain. Ethos went in at four outlets and has grown with them ever since.
- Client
- Fresspresso Hospitality
- Industry
- Restaurant
- Year
- 2013 – today

- 50+
- Fresspresso cafés
- Fresspresso case study
- 2013
- Ethos live since
- Company history timeline
- 2014
- Centralised cloud reporting since
- Company history timeline
The engineering story
As it happened
From four outlets to 50+ cafés on one billing platform.
- Restaurant technology
- Custom software
- Cloud & infrastructure
01 · Problem
A café chain cannot run on disconnected tills. Fresspresso needed billing that was fast on the counter, GST-compliant, and able to add outlets without resetting the operation each time a new café opened.
02 · Solution
ATPL deployed and evolved Ethos as the group’s billing and operations system, starting with four Fresspresso outlets in 2013 and expanding as the chain grew. The platform covers transactions, inventory, central reporting and the support behind daily service.
03 · Technology
Ethos POS on touch terminals, local billing per outlet with database synchronisation, centralised cloud reporting from 2014, third-party and mobile order intake from 2016.
04 · Scale
Started at four Fresspresso outlets; ATPL now supports 50+ Fresspresso cafés. Ethos overall runs in 125+ restaurants and cafés.
05
The result
What changed
Billing became a system the team runs every day: faster transactions, one picture of the whole group, and support that is on the floor when something breaks. The relationship has run continuously since 2013.
4
Outlets at the start, June 2013
Company history timeline
50+
Fresspresso cafés on Ethos today
Fresspresso case study
13 yrs
Continuous relationship
Derived from 2013 start
“Aviral Trendz Pvt Ltd has transformed our billing solution into a streamlined, efficient system. The customized software not only simplifies transactions but also enhances our customer service.”
06
Questions people ask
FAQ
The questions asked before buying, answered plainly. If yours is not here, ask it on the contact page.
ATPL deployed and has continuously extended Ethos, its restaurant billing and operations platform, across Fresspresso Hospitality’s cafés since June 2013: touch billing, inventory, central reporting and order intake, with ongoing support.
Each café bills locally and syncs to one central database, so a new outlet is added by configuring it, not by changing the system. Central cloud reporting, built in 2014, gave the owners one view of every terminal as the chain grew.
Yes. Ethos is a product ATPL runs for 125+ restaurants and cafés, and multi-outlet onboarding is routine: hardware, menu and tax setup, floor training, then support from the Surat or Pune team.
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ProductsEthosRestaurant billing and operationsOpenIndustriesRestaurants & hospitalityBilling and control for busy floorsOpen ServicesRestaurant technologyBilling, inventory and multi-outlet controlOpen
