ATPL

Services · Digital growth

A social presence that is run, not neglected.

For businesses whose pages were last updated at Diwali. We plan the calendar, make the content, run the paid campaigns, reply to the comments and report the numbers each month.

16
Years building technology
200+
Projects delivered
Plan the calendarBrand work

Calendar and replies

Calendar, creatives and replies

Platforms your buyers use, content that ships weekly, comments answered.

  • A content calendar, filled

    Posts, reels, stories and articles planned a month ahead, designed and written in your brand’s voice, approved by you.

  • Paid social campaigns

    Targeted campaigns with budgets, A/B tested creatives and conversion tracking, so spend goes where the enquiries come from.

  • Community management

    Comments, messages and mentions answered promptly in your tone, with escalation to you for anything sensitive.

  • Monthly performance reports

    Reach, engagement, leads and spend in one report, with competitor benchmarks and what we will change next month.

Primary deliverable

Ships with the engagement

Live brief

01 · Lead outcome

Platform choice and audience profile

Which platforms your buyers actually use, decided from data; a hospital and an industrial supplier do not post in the same places.

  • 01A content calendar, filled
  • 02Paid social campaigns
  • 03Community management
  • 04Monthly performance reports

Last post

The page last updated at Diwali

Posting stops when someone gets busy — which is always.

Plan the calendar

  • Silence

    Posting stops whenever the person who did it gets busy, which is always.

  • Followers

    Followers grow but enquiries do not, and nobody can say whether the spend worked.

  • Inbox

    Comments and messages sit unanswered for days, in public.

How it ships

Audience first, then the calendar

A hospital and a factory do not post in the same places.

  1. week/01

    Understand

    We profile who you sell to and where they spend time, and audit what your competitors post and how it performs.

  2. week/02

    Design

    A platform plan, a voice guide and the first month’s calendar, approved before anything is published.

  3. week/03

    Build

    Content is produced and scheduled weekly, campaigns launched with tracking in place, and comments answered daily.

  4. week/04

    Stay

    Each month’s report drives the next month’s calendar; the work continues as long as the channel is paying for itself.

How we work

ATPL’s current site lists social media work for Riser, Nidhi Hospital and Asconreality; this page describes the method and will show that work once ATPL confirms what may be published.

    Decide the shape

    Retainers and results

    What monthly includes, paid vs organic, and how we report leads.

    ATPL charges a monthly fee for planning, content production, community management and reporting, sized to the number of platforms and posts; paid campaign budgets are separate and paid to the platforms from your own ad account. The fee is set after a short audit.

    The ones your buyers use, usually two or three, not all of them. ATPL decides from audience data: a consumer brand leans on Instagram and Facebook, an industrial supplier on LinkedIn and search, and a hospital on local pages and reviews.

    ATPL creates it: design, copy, short video edits and articles, written to a voice guide agreed with you and approved before publishing. Scheduling, community replies and monthly reporting are part of the same arrangement.

    Yes, mostly through LinkedIn, targeted paid campaigns and content that shows the factory or the work. ATPL’s social media clients have included Riser, an industrial company, and Nidhi Hospital, and it reports leads, not only followers.

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