ATPL

Services · Digital growth

Ad spend you can account for.

For businesses that want enquiries this month, not next year. We run Google, Bing, Facebook and LinkedIn campaigns with tracked conversions, and show you the cost of every lead.

16
Years building technology
200+
Projects delivered
Review the accountsSEO alternative

Clicks without cost

Spend without a cost per lead

Campaigns run. Nobody can say what an enquiry actually cost.

Review the accounts

  • Spend

    Money goes into Google Ads every month and nobody can say which enquiry it bought.

  • Landing

    Clicks are cheap, leads are not, because the landing page was never built for the ad.

  • Report

    The agency reports impressions and click-through rates and never once mentions revenue.

How it ships

Tracking before spend

If we cannot measure the lead, we do not turn the ads on.

  1. camp/01

    Understand

    We agree what a lead is worth to you, where leads must come from and what you can spend to acquire one.

  2. camp/02

    Design

    Campaign structure, keywords, audiences, ad copy and landing pages are drafted and approved together, with tracking tested.

  3. camp/03

    Build

    Campaigns launch on a controlled budget, and the first fortnight is spent cutting what does not convert.

  4. camp/04

    Stay

    Bids, copy and pages are adjusted weekly from the data, and the monthly report decides whether to scale, hold or stop.

Tracked spend

Tracked campaigns, not vanity clicks

Google, Bing, Meta and LinkedIn with conversion paths you can audit.

  • Campaigns on the platforms that fit

    Google Ads, Bing Ads, Facebook, LinkedIn and display, chosen by where your buyers are rather than by habit.

  • Landing pages built for the ad

    Pages designed and built by ATPL for each campaign, A/B tested, with forms and WhatsApp tracked as conversions.

  • Remarketing and local targeting

    Visitors who did not enquire reached again, and geo-targeted campaigns for the cities and pin codes you actually serve.

  • Budget control and reporting

    Daily spend monitoring, bids moved to what converts, and a monthly report showing cost per lead and, where you share it, revenue.

Primary deliverable

Ships with the engagement

Live brief

01 · Lead outcome

Keyword and audience research

Phrases chosen by intent and competition, and audiences segmented by location, behaviour and interest before a rupee is spent.

  • 01Campaigns on the platforms that fit
  • 02Landing pages built for the ad
  • 03Remarketing and local targeting
  • 04Budget control and reporting

In production

ATPL’s current site lists paid campaign work for Riser, Nidhi Hospital and Asconreality; this page states no figures until ATPL confirms which results may be published.

    Decide the shape

    PPC costs and honesty

    Fees vs media spend, what management means, and when to stop a channel.

    ATPL charges a monthly management fee, set by the number of platforms and campaigns, separate from the ad budget, which is paid to Google or Facebook from your own account. Landing pages are quoted as part of the set-up, because they decide whether clicks become leads.

    It depends on what a customer is worth to you, which is the first thing ATPL asks; a lead worth a lakh of revenue can cost far more than one worth a thousand rupees. The target is set from your margins, then the campaign is judged against it.

    Yes. ATPL runs Google Ads, Bing Ads, Facebook, LinkedIn and display campaigns, with remarketing across them, and chooses the mix by where your buyers are: LinkedIn for industrial and professional services, Facebook for consumer products, search for anything people already look for.

    Usually the landing page: it does not match the ad, loads slowly on a phone or hides the enquiry form. ATPL builds the page for the campaign and tests versions against each other, which is why it offers websites and paid campaigns from the same team.

    Chosen for the job

    Next.js · WordPress

    Continue to