COO
Sanjay Sinha
Operations that keep delivery, clients, and growth in the same conversation.
Aviral Trendz · People behind the work
The work, in context
A role in a company built to stay with its work.
The company’s history moves from its first e-commerce launch in 2011 to restaurant software, cloud reporting and work for clients across industries. Sanjay’s COO role is described around the operational thread connecting delivery, clients and growth.
Across the company, the common thread is practical technology: understanding the work, building systems around it, and supporting those systems after launch.
The company’s journey
Milestones that shaped ATPL
May 2010
Ethos Teck begins
The company started operations and set foot in the world of information technology, with a great many things still ahead of it.
Jan 2011
The first storefront
Our first e-commerce website, elegenze.com, was developed and launched — a considerable success and a serious turnover in the textile e-commerce business.
Feb 2013
Aviral Trendz Private Limited
On 28 February 2013 the company was formally incorporated, servicing the technology field and the global export of technology services.
Jun 2013
Ethos Miracle POS
Work began on a touch-friendly billing system built specifically for restaurants and cafés. We started with four Fresspresso outlets. We now run more than fifty of their cafés.
People behind the work
Meet the rest of the team.
Aviral Trendz · since 2010